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Creator earnings calculator.

Enter your followers and engagement. Get an estimated rate per sponsored post on Instagram, TikTok, or YouTube. Free, no signup.

Enter your follower count to see an estimated sponsored-post rate.

More clips = more reach = higher rates.

Subscut turns one long video into a week of short clips, so you post more, grow faster, and command bigger deals.

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the rundown

Free creator earnings calculator

A creator earnings calculator estimates what you can charge for a sponsored post based on your follower count and engagement rate. Enter your numbers and get a realistic rate range for Instagram, TikTok, or YouTube — the starting point for pricing brand deals with confidence instead of guessing.

Most creators underprice because they have no benchmark. Brand rates scale with both audience size and engagement, and a smaller, highly engaged account is often worth more than a larger passive one. Knowing a defensible number changes how you negotiate.

This free tool gives you a fast, transparent estimate so you walk into deals informed. No signup, no cost.

How to estimate your rate

  1. 1. Enter your followers

    Add your follower or subscriber count for the platform.

  2. 2. Add your engagement

    Enter your average engagement rate or typical likes and comments.

  3. 3. Pick the platform

    Choose Instagram, TikTok, or YouTube for a tuned estimate.

  4. 4. Read your range

    Get an estimated rate per sponsored post to anchor your pricing.

Who uses it

Influencers

Set a defensible rate before pitching brands.

Nano & micro creators

See how high engagement offsets a smaller audience.

Negotiation

Anchor your ask with a benchmark, not a guess.

Brands & agencies

Sanity-check what a creator's posts are worth.

Creator earnings calculator FAQ

Is it free?

Yes, estimate creator earnings for free with no signup.

How is the rate calculated?

It combines your follower count and engagement rate with typical market benchmarks for the platform to produce an estimated rate range.

Is the estimate exact?

No tool can give an exact rate — niche, audience quality, and deliverables all matter. Treat the range as a starting point for negotiation.

Which platforms does it support?

Instagram, TikTok, and YouTube, since rates differ by platform.

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